With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the 100-year tradition of the Belton 4th of July Celebration will include a 1 1/2 mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue, and north on Birdwell to the Belton Police Memorial.

Following the parade, much of the crowd moves to the adjacent Liberty Park for the Festival on Nolan Creek with food and craft vendors, games, a petting zoo, static displays of military and first responder equipment, and live entertainment at the centrally located gazebo. Carnival rides and attractions fill Liberty Park located within a short walking distance on the Belton Hike and Bike Trail.

The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.

Music is an important part of our celebration with the Backyard Party at Schoepf’s Concert and Fireworks show an annual favorite. Kicking off our weeklong celebration is the Downtown Street Party and Concert on June 29th! Both events are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.

The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area.

Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!

The Belton Area Chamber of Commerce is kicking off the weeklong 4th of July Celebration with a Downtown Street Party on Saturday, June 29 featuring live music, food trucks, craft beer and wine, activities and games, and fun for all. This non-ticketed family-friendly event is open to the public at no charge with the goal of bringing people together to celebrate in the Downtown Belton area.

Live musical entertainment will be performed on the Vista Real Estate Cory Herring Home Stage on Central throughout the evening. The stage will be located in front of the Historic Bell County Courthouse.

Free

Live Music!

Bring your lawn chairs & dancing shoes!

The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.

July 4TH

Military Appreciation Night

6pm - 9pm

7pm

Western Gift Show

Rodeo

Mutton Bustin'

July 5th

Hometown heroes

6pm - 9pm

7pm

Western Gift Show

Rodeo

Mutton Bustin'

July 6th

Family Night 

(Kids 12 & under get in free with a paid adult. Gen. Admission only.)

6pm - 9pm

6:30pm

7pm

Western Gift Show

Stick Horse Stampede

Rodeo

Mutton Bustin'

Messer, Potts

& Messer, PC

The parade begins at Main Street (FM317) from the University of Mary Hardin-Baylor south to the Bell County Courthouse, then east on Central Avenue, and north on Birdwell to the Belton Police Memorial.

The Parade theme is

“100 Years of the Rodeo”!

Food and craft vendors, games, petting zoo, static displays of military and first responder equipment, car show, and live entertainment at the centrally located gazebo.

Entry

Details

here!

High5 HotDogs

high noon!

2nd Annual

Rev, White, & Blue Car Show

700 Veterans Way, Belton, TX

*Must be 36" tall to wear a wristband.

*Wristbands, $25 per person.

This is a FREE non-ticketed event for the public. Seating is limited and only available by reservation. Tables are available for purchase, guaranteeing your party has a reserved table and seating at the event.

For sponsorship opportunities, contact Dawn Orange

(254) 939-3551 or dawn@beltonchamber.com

With an estimated 30,000+ people lining the streets, and a live televised broadcast reaching around the world, the over 100-year tradition of the Belton 4th of July Celebration will include a one-mile parade route running south on Main Street (FM317) from the University of Mary Hardin-Baylor to the Bell County Courthouse, then east on Central Avenue to the Belton Police Memorial.

Following the parade, much of the crowd moves to the adjacent Yettie Polk Park for the Festival on Nolan Creek with food and craft vendors, games, a petting zoo, car show, celebrity meet and greet, static displays of military and first responder equipment, and live entertainment at the centrally located gazebo. Carnival rides and attractions fill a nearby park located within a short walking distance on the Belton Hike and Bike Trail.

The three-night PRCA Rodeo is held July 4-6 at the Cadence Bank Center, an indoor, air-conditioned facility with a capacity for 5,900 rodeo attendees. Cowboys from around the country descend on the only PRCA Rodeo in Texas during this holiday weekend making it a must-see event.

Music is an important part of our celebration with the Downtown Street Party and Concert on the Saturday before the 4th of July kicking off our weeklong celebration. The Backyard Party at Schoepf’s Concert and Fireworks show is an annual favorite that completes the celebration. Enhancing our crowd size, both events are open to the public as non-ticketed free events. Reserved VIP areas are available for sponsors.

The Belton 4th of July Celebration is promoted extensively throughout Central Texas with a professional marketing campaign supported by local and regional media sponsors and marketing partners. Benefits to sponsors include access to high-volume pedestrian traffic, promotion through the marketing campaign, support of our local military families, the opportunity to be part of a “feel good” community event, and the chance to engage with a multicultural, family-friendly audience at the largest annual event in our Central Texas area. The 2024 Advertising Plan includes regional spots on English and Spanish language television, Digital Billboards, print and online ads including Texas Monthly and Texas Highways, program inserts, and extensive social media promotion. Press releases and public relations efforts will generate pre-event coverage throughout the region. Posters, promotional flyers, banners, on-site signage, web presence, and social media create a visual impact and engage with a wide audience.

Join us in celebrating patriotism, traditional family values, and small-town America at the Belton 4th of July Celebration!

For sponsorship opportunities, contact Dawn Orange

(254) 939-3551 or dawn@beltonchamber.com